The new strategic plan 2018-2020


With less than 100 days to go until the Official Opening of the 2018 NCMC Casino Beef Week festival, event organisers hosted an exclusive launch to celebrate the countdown of the 36th festival that will be held from May 19-29. 

The launch was the first opportunity for the community, businesses and media to hear for themselves about the direction of the newly developed 2018-2020 festival strategy that will bring people together to connect, learn, taste and celebrate all facets of the Australian Beef industry and rural life. 

Beef Week History was written in May 2017
The festival has obtained Federal Government support for 2017-2020 with the aim to raise the national significance of the Australian beef industry. Subsequently the Casino Beef Week Promotions Committee Inc can now reveal its new strategic plan which the team has been working on with Toowomba-based consultant Linda Tillman from Tilma Group.

Strategic Plan 2018-2020
The Beef Week team committed to implementing a plan that is a phased approach over the years 2018 – 2020 to align with the Federal Government investment. The focus is set on pursuing new avenues to promote the Australian beef industry through the festival, both domestically and internationally.

Stuart George, President of the Casino Beef Week Promotions Committee said this is a great opportunity for not only Casino but the entire North Coast to team up and collaborate. 

Four Key Priorities
To build the national profile of the festival and support the beef industry and the Richmond Valley are:

  • Strategic branding and marketing
  • Sustainable event operations
  • World class event experiences
  • Governance

“It is a very exciting time for corporate partners to come on board and be part of Beef Week. Let’s work together to promote our region as a top destination for both tourism and business in regional Australia,” Stuart said.

“Our aim is to connect producers with buyers and consumers and to increase domestic and international overnight visitation in our region.

“With the support of the Federal Government, our vision is to become a premier regional festival with high quality, engaging events and collaborating with local and national partners.” 

 “Our goal is to reinforce Casino’s identifity, sense of place and brand. Beef Week has operated successfully for the last 35+ years and we now have the chance to take the event to the next level and to promote our region to the world,” said Stuart.

To kick things off, Casino Beef Week has:

  • Launched its new website;
  • Presented a new logo;
  • Announced the employment of two full-time staff and
  • Will move premises. The Casino Beef Week office will return to the CBD and occupy the previous Hallidays jewellery shop in the School of Arts building in Walker Street, Casino. Beef Week is planning on open its doors at the end of this month. 

Stay tuned for more news to come in the next few weeks. For more information visit the brand new website and get a taste of what we have in store for you over the next coming months. Join the ongoing conversation and like Casino Beef Week on Facebook, Twitter and Instagram.

For more information contact Casino Beef Week on 02 6662 8181 or

Maree Santarossa