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In 1986, Jack Link shook up the US meat snacks category, selling his namesake beef steaks to convenience stores across Wisconsin. Things escalated quickly when Jack purchased a jerky packaging machine — that’s when Jack Link’s started selling nationwide. Unlike some other jerky brands, we craft protein snacks with 100% beef. We use the leanest cuts, slice them into snack-worthy strips and then follow a 100-year-old family recipe to perfectly craft our jerky.

In July 2023 Jack Link’s expanded the Asia Pacific manufacturing capabilities by acquiring New World Foods. The addition of NWF to the Jack Link’s family will allow for greater growth in the Asia Pacific markets. Of course, we will continue using only premium cuts of beef with the original Jack Link’s family recipes to produce great tasting meat snacks!

Thanks to our Principal Partners

© 2023 Casino Beef Week Promotions Committee Inc.
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